100% of all people who save money will die. Eventually.

End recession.

With the country's current economical climate, a brief centered around the recession seemed like an up to date, topical activity. At the beginning of the day, we were put into groups and given the words “Spend more, save less” to do with what we may.

My group seemed to have no trouble at all brainstorming and getting multitudes of ideas down onto massive sheets of paper, but the problem came when it was time to turn these half formed thoughts into something tangible that we were willing to stand up in front of the class and try not to humiliate ourselves too much.

Starting with big, grand ideas, tramps with foreboding signs predicting the end of the world, meteorites, grave stones, talking shoes, it all seemed so promising. But as the deadline drew closer, and all we seemed to have to show for our days work was an A2 sheet covered in profanities and sexist slurs, suddenly everything became just a little less funny.

Somewhere along the line, Helvetica wormed its tricky little way into the mix, and instead of trying to accompany our sheet of vulgarities with unsophisticated images, we decided to put our faith in what we seemed to be doing so well, in the form of a purely text based campaign incorporating a mixture of our humorous catch phrases thought up to persuade people to “spend more, save less”.